Bangkok, Thailand |August 2026 — Vitafoods Asia 2026 will feature Coherent Market Insights (CMI) as its Official Knowledge Partner this year, a role built around bringing structured market intelligence to one of Asia Pacific's largest nutraceutical events. The event is organized by Informa Markets.

For CMI, the move is a natural extension of work it already does tracking market shifts across the nutraceutical and wellness space long before those shifts show up in headlines. For Vitafoods Asia 2026, adding a dedicated intelligence partner reflects how the event itself has evolved: less a product showcase, more a working session for people trying to figure out where the category is actually going.

That question has gotten harder to answer on instinct alone. Preventive healthcare habits are changing what people buy and why. Personalized nutrition has moved out of the early-adopter phase and into mainstream product lines. New functional ingredients are entering the market faster than regulatory frameworks in some Asia Pacific markets can process them. And investors are placing bets on categories that, three or four years ago, barely had a name. Making sense of all this in real time is exactly the kind of work CMI focuses on.

As part of the partnership, CMI will contribute ongoing research and perspective ahead of the event covering where growth is concentrating, how competitive positioning is shifting among manufacturers, and which regulatory changes are likely to matter most for companies operating across multiple Asia Pacific markets.

The broader context matters here too. Industry events across sectors have been quietly repositioning themselves from spaces built purely around exhibiting products to spaces built around helping people make better decisions faster. Vitafoods Asia's decision to formalize a Knowledge Partner role fits squarely into that pattern.

"The nutraceutical market looks steady from the outside, but underneath, almost everything is in motion — how ingredients get sourced, how products get personalized, how fast capital moves into new categories. Our job is to make that motion legible before it becomes obvious to everyone else. That's what we're bringing to Vitafoods Asia this year." — Raj Shah, CEO and Founder, CMI 

Vitafoods Asia 2026 will take place at the Queen Sirikit National Convention Center (QSNCC) in Bangkok from September 2-September 4, 2026, bringing together manufacturers, ingredient suppliers, and investors from across the nutraceutical industry.

About Coherent Market Insights

CMI is a global market intelligence and growth consulting firm delivering data-driven research and strategic advisory across industries, including nutraceuticals and wellness. Headquartered in India, with a presence in the U.S. and strategic partnerships across the U.K. and Japan, CMI supports clients in over 32 countries with 300+ full-time consultants and a global network of domain experts across 24 countries.

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