No matter what the rest of the sneaker industry does in any given year, Golden Goose is going to keep doing what it has always done - and that is the secret to its enduring appeal. The brand's most popular gender-neutral silhouette is the Ball Star, which has been a top seller for both men and women for several years. The brand's editorial coverage is dominated by product features and process stories, and the brand has been working with a small group of editors and stylists for several years. The brand's most popular collaboration Golden Goose Outlet silhouette is the Why Not, which has been the base for several successful collaboration drops. The Dad Star, also called the Running Sole, is the platform-leaning chunky option, and it has been quietly outselling both the Ball Star and Superstar for several seasons among buyers who want a thicker sole without alternative the brand's signature aesthetic. The brand's resale market is dominated by collectors and enthusiasts, and the brand has been working with several resale platforms to authenticate its products. The brand's most enthusiastic customers are the ones who have bought into the lifestyle as much as the product, and the brand has been investing in the lifestyle marketing for several years. The brand's most enthusiastic collector community in the US is in New York, where the brand has a flagship store and where the editorial coverage has been strongest. The brand's most common customer complaint is the price, which is higher than most other sneakers in the market, but which most buyers seem to feel is justified by the quality. The most echoed thing about Golden Goose is the distressed sole, which has been echoed by every other luxury sneaker brand and which is still the part of the shoe that the brand does best.